2026 RE/MAX vs. the industry
When you list with The Encore Team, you list with the brand whose agents close the most sales per person. Here are the numbers, with their sources.
Production
A "side" is one side of a transaction: representing the buyer or the seller. RE/MAX agents average 11.9 sides a year at large brokerages. The next brand averages 8.1, and Keller Williams, the largest by total volume, averages 5.8.
Transaction sides per U.S. agent, 2025, national full-service brands at large brokerages.
Teams
The Encore Team is a team, and RE/MAX teams average 17.1 sides per agent, against 14.4 for Coldwell Banker, the next highest.
Sides per team member, 2025 residential data. Brands with at least 100 qualifying team members in each category are included.
Awareness
Asked which real estate brands come to mind, without a list in front of them, 32.9% of buyers, sellers and people planning to buy or sell named RE/MAX. Century 21 is second at 27.5%.
U.S. unaided brand awareness. Real did not report a figure, so it is not shown.
The full table
| Brand | Sides per agent | U.S. sides | Unaided awareness | Countries | Offices | Agents |
|---|---|---|---|---|---|---|
| RE/MAX | 11.9 | 571,618 | 32.9% | 120+ | 8,601 | 148,660 |
| Howard Hanna | 8.1 | 106,868 | 1.7% | 1 | 463 | 11,117 |
| Compass | 6.4 | 277,057 | 5.1% | 1 | 400+ | 33,000+ |
| ERA | 5.9 | 68,145 | 2.6% | 37 | 2,291 | 43,203 |
| Keller Williams | 5.8 | 796,658 | 13.8% | 67 | 1,000 | 157,000 |
| Berkshire Hathaway HomeServices | 5.7 | 227,451 | 6.1% | 11 | 1,300 | 40,000 |
| Sotheby's International Realty | 5.6 | 122,224 | 3.7% | 86 | 1,100 | 26,000 |
| Coldwell Banker | 5.6 | 452,522 | 19.1% | 50 | 3,000 | 93,000+ |
| Better Homes and Gardens | 5.4 | 58,074 | 2.4% | 7 | 400 | 11,000 |
| eXp Realty | 5.4 | 343,091 | 1.5% | 30 | N/A | 83,000+ |
| Century 21 | 5.1 | 215,180 | 27.5% | 79 | 11,000 | 126,000+ |
| Weichert | 4.5 | 56,300 | 2.1% | 3 | 350 | 13,000 |
| Real | 4.5 | 131,047 | N/A | 2 | N/A | 33,900 |
| HomeSmart | 2.6 | 64,791 | 0.2% | 1 | 250+ | 25,000+ |
Keller Williams has more total U.S. transactions (796,658) because it has more agents. RE/MAX leads on how much each agent does.
What it means for your sale
An agent who closes more transactions has negotiated more offers, handled more inspections and lived through more problems at the settlement table.
A recognized brand makes a listing easier for buyers, and for the agents who bring them, to take seriously. A global office network helps when a buyer is relocating from somewhere else.
These are averages across every RE/MAX agent in the country, not a promise about any one agent, team or sale. Your price depends on the apartment, the preparation and the market, which is what the rest of the plan is about.
Charles has 30 years of real estate experience in Maryland and Washington, DC, and Debbie has 25 years in Maryland.
Sources: transaction sides per agent are calculated from the T3 Sixty Real Estate Almanac Enterprises report, which cites 2025 sides and agent counts, some of which it estimates where companies chose not to provide them. Brand awareness: MMR Strategy Group study of unaided awareness among buyers, sellers and those planning to buy or sell. Team figures: calculated from 2026 RealTrends Verified agent and team rankings based on 2025 residential transactions; "Independents" combine several non-franchise brands. Other data is from company websites and industry reports, full-year or year-end 2025. Some brands' totals include a small number of commercial sides. N/A means not publicly available.
RE/MAX figures aggregate all RE/MAX franchisees. Competitors shown are representative, not an exhaustive list. ©2026 RE/MAX, LLC. Each office independently owned and operated. This is not an offer of a franchise; a franchise offer can be made only through delivery of a franchise disclosure document.
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